Just a few months ago, I quit a wonderful job to launch my own site about personal technology. As I told everyone who asked, I wanted to scare myself. I did, and continue to do so–but I’m happy to report that I’m also having the time of my life. Working on something that’s already very successful, like PC World, can be a blast; building something new from scratch, such as Technologizer, is a hundred times more rewarding. With a startup, every single day is by definition an experiment. And with Technologizer–so far, at least–every day is bringing pleasant surprises and successes and new opportunities. I’m learning more than I ever have in this business, which is saying something when you’ve been at this as long as I have.

And now I’m starting a new blog to share the lessons I’m learning, as well as other stuff I’ve discovered over a couple of decades in the media biz. I’ll also comment on major news that transpires during this most interesting, surprising, and ultimately rewarding time to be in the media industry. I hope you’ll enjoy reading McCracken on Media (feel free to call it MoM for short); just as important, I hope you’ll contribute, too, by commenting on my posts.

Technologizer is an amibtious undertaking, with a real business plan, partners, multiple contributors, features such as a social network, and fresh content. With MoM, I’m keeping things very simple. (For instance, I used an off-the-shelf template with minor modifications, and am making no effort to make any money at this.) But I hope to blog multiple times each week, at least. More, if it turns out that this is the conversation I hope it will be. If this site ends up getting one percent of Technologizer’s traffic, I’ll be surprised and gratified. Here’s hoping…

Meanwhile, here’s a post I wrote for the American Society of Business Press Editors. Riffing on a Ray Bradbury quote, I called it “Building Your Wings on the Way Down.” That’s what I’m doing with Technologizer. And I wouldn’t have it any other way.